Using Generic Domain Names
Generic domain names may be utilized by manufacturers, distributors,
retailers and service companies in several ways:
Increase traffic to your present website by redirecting traffic to the generic domain name directly to your branded website. For example, Loans.com takes you to BankofAmerica.com, OfficeSupplies.com takes you to OfficeDepot.com.
Setup an new website that compliments your main website, then link between the two sites where relevant. For example Mortgage.com is a specialty website operated by Citigroup that also provides links to their primary Citi.com website.
Start a new company or division, or change the name of your existing company, and use the generic domain name as your company name. For example, Chocolate.com is a new venture based on a premium generic domain name, Shopping.com was previously operated as DealTime.com before they upgraded their domain name.
Secure for future expansion into new product lines, and eliminate the possibility of a competitor exploiting the generic domain name to their advantage.
Relatively small investments in the generic domain names relevant to your industry can place your company in a strategically advantageous position for growth as sales and marketing of products and services moves increasingly onto the internet.