Value of Generic Domain Names
The value of generic .com domains varies widely due to factors such as the number and popularity of the keywords contained in the domain name, total character length, and ease of recall.
Generic domains comprised of single word category defining keywords historically fetch 6 and 7 figure prices, while two word generic product and service domains typically realize 4 to 6 figure sales prices.
Merchant Marketers maintains a historical database of generic domain sales reported by live auction events, online sales venues including MerchantMarketers.com, and publically reported private sales. These sales are keyword indexed and appear throughout this website for reference purposes. Below is a small sample of previously reported generic domain sales:
| Beer.com | $7,000,000 | Candy.com | $3,000,000 | |
| Clothes.com | $4,900,000 | Diamonds.com | $7,500,000 | |
| Exterminator.com | $600,000 | Resumes.com | $400,000 | |
| AreaRugs.com | $405,000 | CaribbeanVacations.com | $130,000 | |
| FireplaceMantels.com | $76,000 | FruitBaskets.com | $142,500 | |
| GreenHouse.com | $500,000 | HawaiianCruises.com | $38,888 | |
| OrganicChocolate.com | $21,500 | SkiResorts.com | $850,000 | |
| ToasterOvens.com | $20,000 | TradeTracker.com | $148,000 | |
| WaterFrontProperty.com | $80,000 | WoodPellets.com | $115,000 |